Jul 3, 2019

Joseph Holt marks 170th anniversary with Manchester Bee Glass

M

anchester brewery, Joseph Holt are celebrating their 170th anniversary. To mark the glorious occasion they have chosen to combine two of Manchester's most iconic symbols - beer and the bee - to create the Manchester Bee Glass.


Never been done before, this limited-edition striped glass transforms into the 'bee like' Manchester symbol when filled with golden ale.


Still don't bee-lieve us!? See for yourself here by watching their YouTube video.

The Manchester Bee Glass


Linking their most famous product and the worker bee, Jane Kershaw who is the sixth generation of the Holt family to work at the brewery said “Joseph Holt is so closely linked to the history of Manchester.”


“On the other hand, Northern Hop, our latest ale, is very popular with young people who are turning to pale ales in increasing numbers. So, this glass combines a strong, proud nod to our history in a cool, collector’s item.”


The idea of the Manchester worker bee as a symbol of the city dates to the Industrial Revolution – factories were often referred to as beehives because workers were so industrious. In 1842, the bee was first officially incorporated into the Manchester coat of arms.


This is the first time, however, it will emerge to turn a pint glass into a bee!


“We are delighted to immortalise the symbol of our great city, this way,” added Joseph Holt’s marketing manager, Paul Longmire. “The Manchester Bee is something that all generations relate to. We hope people enjoy watching their beer turn into a bee.”


Where can you get your own Manchester Bee Glass from?


The Manchester Bee Glass is available from Tuesday 2nd July in 77 of Joseph Holt’s 127 pubs across the North West – get the full list of participating pubs here.


To get a glass simply ask for a loyalty card in one of the selected pubs and receive a sticker every time you order a pint of Northern Hop - our latest keg ale whose golden colour works with the stripe to create the ultimate bee glass. Once five pints have been marked off you will be given a Manchester Bee Glass for free. This glass is limited-edition and will only be available whilst stocks last.